Job Description

We are seeking a data savvy Web Analytics Specialist with experience working in Google Analytics (UA
and GA4), Google Tag Manager (GTM), and Data Studio. The focus of this role is to support the Web
Analytics team by updating tags, variable or triggers in Google Tab Manager, utilize templates in Google
Looker Studio (formerly Data Studio) to connect the appropriate data sources and apply filters as needed,
and apply adjustments to Google analytics 4 as needed. This person will work with the Sr. Digital
Marketing Analytics Manager to support the analytics team with building, tracking, and reporting metrics
Essential Duties:
? Utilize Google Analytics data to build standardized Data Studio reports and dashboards
? Actively review reports to look for data anomalies and perform further analysis if needed
? Maintain and implement site tagging and tracking of user via Google Tag Manager, including
creating custom events and other setup in GA4 where needed
Requirements:
? Bachelor's degree and 5+ years of relevant Website Analytics experience required.
Strongly Preferred:
? 5+years of experience in web analytics, in a B2B environment
? Experience with web analytics tools such as Adobe Analytics or Google Analytics
? Experience debugging analytics implementations with developer console or browser plugins
? Experience using Google Tag Manager and Google Data Studio