Job Description

Scope of Responsibilities:
? Creates compelling SEO content to drive search traffic through SEO best practices aligned to global
SEO strategy including but not limited to: creating and optimizing compelling copy for all page types
on our digital properties from headings and summaries to title and image tags and, of course, meta
descriptions to increase rankings that aligns to product and service offerings across search engines. ? Develops ad copy and format content for overall campaign optimization to achieve campaign goals
for each area of the business.
? Works with our content team to write, edit and optimize content across brands and identifies
opportunities to test content with them.
? Conducts continuous keyword research to support products and services across the spectrum of
insurance, risk management and consulting services.
? Monitors keyword performance across brands and regions and develops reporting to identify
opportunities to increase rankings.
? Assist with creating and presenting status reports, insights and opportunities to stakeholders,
ongoing optimization of campaigns in flight, setting up new campaigns, and helping meet lead
generation and pipeline goals for paid search.
? Manage multiple projects and keep team and manager informed of status and any blockers.
? Support the Global SEO/SEM Lead with additional strategy implementation and other projects as
assigned. Your Background and Required Skills:
? Bachelor’s degree with a minimum of 8 years’ experience in content writing and keyword
research for the insurance/financial industry for both US and UK English.
? Superior verbal and written communication skills with demonstrated expertise adopting writing
styles for brands and products. You are both data-driven and creative.
? Proven experience at keyword placement for SEO best practices with knowledge of content
marketing, SEO and analytics, and social media.
? Google Analytics and Google Data Studio expertise with enterprise tools such as SEMRush and
seoClarity.
? Passion for digital marketing and complete understanding of online marketing metrics like ROI,
CTR, CPC, CPA, CVR, etc
? Excellent and presentation skills with experience providing solutions to problems.
? Flexible and desire to work within a global enterprise supporting different brands.
? Critical thinking and able to solve problems and propose solutions.
? Strong analytics skills – data-driven to measure the effectiveness and story teller with the data.
? Demonstrated experience managing multiple stakeholders and maintaining relationships.
? Experience working in an agile environment with developing and evolving workflows.
? Stays current with industry trends, best practices and shares with team.